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Monday, November 23rd, 2009

Which Wireless Brand Ranks Tops for Customer Satisfaction?

May 24, 2008 by Susan Gunelius  
Filed under Marketing

Which Wireless Brand Ranks Tops for Customer Satisfaction?

Verizon Wireless nabbed the top spot in a survey of wireless customers conducted by the American Customer Satisfaction Index.  But don’t go running to change your wireless provider just yet.  Turns out Verizon Wireless only scored a 72 out of a possible 100 points, just 1 point above AT&T and T-Mobile’s scores of 71 each.
Now, if your wireless carrier is Sprint, that’s another story entirely.  Sprint scored an embarassing 56 (an 8 point drop from last year).

Apple iPhone: The Surveys Are In

July 17, 2007 by Susan Gunelius  
Filed under Marketing

Apple iPhone: The Surveys Are In

The Apple iPhone has been on the market for a few weeks now, and USA Today reports that initial reactions from buyers have been tallied.  Interpret, a market research company in California, conducted an online survey of 1,000 cellphone users between July 6th and 10th.  The survey shows that 3 out of 10 iPhone buyers were first time Apple product owners.  That’s a major coup for the Apple brand.  Not surprisingly, 90% of the 200 iPhone users surveyed were extremely or very satisfied with their iPhone and 85% would recommend the iPhone to other people.  That word-of-mouth advertising should make …read more


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