<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>EveryJoe &#187; audience engagement</title>
	<atom:link href="http://www.everyjoe.com/tag/audience-engagement/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.everyjoe.com</link>
	<description>Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe</description>
	<lastBuildDate>Fri, 27 Nov 2009 17:03:51 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>How engaged are your readers? Do you know? Soon aideRSS will give you the data soon</title>
		<link>http://www.everyjoe.com/articles/how-engaged-are-your-readers-do-you-know-soon-aiderss-will-give-you-the-data-soon-141/</link>
		<comments>http://www.everyjoe.com/articles/how-engaged-are-your-readers-do-you-know-soon-aiderss-will-give-you-the-data-soon-141/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 21:31:06 +0000</pubDate>
		<dc:creator>Tris Hussey</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[blog engagement]]></category>

		<guid isPermaLink="false">http://www.mapleleaftwo.com/how-engaged-are-your-readers-do-you-know-soon-aiderss-will-give-you-the-data-soon/</guid>
		<description><![CDATA[Jim Murphy hinted in his comment on yesterday’s post about aideRSS that cool stuff was coming soon, like really soon.&#160; Well I bugged Melanie until I got something.&#160; It’s a cool something too: a proof of concept of an “engagement score” for blogs and posts.:
What we really want to figure out is engagement. We want reassurance that we’re not just shouting into the void. Who are we reaching, and what do they think? But most metrics out there only represent individual slices of information, and they only give you numbers, not stories. AideRSS changes that. Source: Storytelling ROI: social engagement [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/how-engaged-are-your-readers-do-you-know-soon-aiderss-will-give-you-the-data-soon-141/">How engaged are your readers? Do you know? Soon aideRSS will give you the data soon</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Jim Murphy hinted in <a href="http://www.bizzia.com/aiderss-has-a-new-vp-of-developmentjim-murphy/#comments">his comment on yesterday’s post about aideRSS</a> that cool stuff was coming soon, like really soon.&#160; Well I bugged Melanie until I got something.&#160; It’s a cool something too: a proof of concept of an “engagement score” for blogs and posts.:</p>
<blockquote><p>What we really want to figure out is <strong><em>engagement</em></strong>. We want reassurance that we’re not just shouting into the void. Who are we reaching, and what do they think? But most metrics out there only represent individual slices of information, and they only give you numbers, not stories. AideRSS changes that. Source: <em><a href="http://blog.aiderss.com/2008/07/08/storytelling-roi-social-engagement-metrics-for-marketing-social-media-bloggers/">Storytelling ROI: social engagement metrics for Marketing &amp; Social Media bloggers &#8211; AideRSS Blog</a></em></p></blockquote>
<p>Melanie took 25 of the best marketing blogs and ran them through the magic&#160; engagementaliszer and got this:</p>
<p><img title="engagement-ranking" style="margin: 5px" height="450" alt="engagement-ranking" src="http://www.bizzia.com/files/141/2008/07/engagementranking.png" width="335" border="0" /></p>
<p>This means that <a href="http://grasshopperfactory.com/cbc/" target="_blank">Chris Brogan</a> is the <em>king</em> of engagement.&#160; Okay Seth Godin’s there too, but I don’t <em>know</em> Seth. </p>
<p>Wondering about this little old blog?&#160; Melanie was kind enough to run the data for me and she got these results:</p>
<table cellspacing="0" cellpadding="2" width="400" border="1">
<tbody>
<tr>
<td valign="top" width="80">Posts</td>
<td valign="top" width="80">Engagement score</td>
<td valign="top" width="80">Average Engagement score</td>
<td valign="top" width="80">Overall Engagement score</td>
<td valign="top" width="80">% Engagement change</td>
</tr>
<tr>
<td valign="top" width="80">May: 36</td>
<td valign="top" width="80">846</td>
<td valign="top" width="80">23.50</td>
<td valign="top" width="80" rowspan="2">1766</td>
<td valign="top" width="80" rowspan="2">+8.04 (May vs. June)</td>
</tr>
<tr>
<td valign="top" width="80">June: 31</td>
<td valign="top" width="80">920</td>
<td valign="top" width="80">29.68</td>
</tr>
</tbody>
</table>
<p>Which puts me nicely in that group of blogs, which I think is pretty darn cool.</p>
<p>Is this just, “meh nice to know” data or “holy smokes how did I live without this” data?&#160; That depends on your perspective, of course. I’m going to be using the data to help <a href="http://www.b5media.com/" target="_blank">b5</a> bloggers write posts that their audience wants more of. I’ll be doing the same here, of course. Some folks will be more, nice to know but not critical. Sure because a lot of people just write to enjoy. I won’t be doing this on my personal blog because there I don’t care.&#160; It’s my space to be my own, but here this is work and I’m shooting for a whole different thing.</p>
<p>This is going to have to tied us over until Thursday because <em>major</em> coolness is supposed to be coming then.</p>
<p>Hmm, I think I need to offer better bribes.</p>
<p>Image from <a href="http://www.aiderss.com/">aideRSS</a></p>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/how-engaged-are-your-readers-do-you-know-soon-aiderss-will-give-you-the-data-soon-141/">How engaged are your readers? Do you know? Soon aideRSS will give you the data soon</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.everyjoe.com/articles/how-engaged-are-your-readers-do-you-know-soon-aiderss-will-give-you-the-data-soon-141/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>
