Celebrate with Author Susan Gunelius
June 18, 2008 by Bridget Wright
Filed under Business
Susan Gunelius, one of my peer bloggers here at b5media.com, has released her new book, Harry Potter – The Story of a Global Busines Phenomenon (currently available in U.K. bookstores). Susan has been working on her new book release for quite some time, and the wait will prove to be very worthwhile for her.
“A comprehensive look at the marketing around the Harry Potter franchise – and what steps J.K. Rowling and her team of publishers and marketers took to make Harry Potter into a worldwide phenomenon.” John Laughbaum, Vice President, Channel Marketing and Sales Development, Aflac Incorporated
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