Autobase Inc. Carpools with Microsoft
February 20, 2007 by Jason Bean
Filed under Computers
A local Indianapolis software company that has developed what appears to be the marketing standard for automobile dealerships is now partnering with Microsoft to continue to grow their customer base and expand on their territory.
Building a better mousetrap is one thing. Persuading businesses to try it is another. Consider the challenge of Indianapolis-based marketing-software maker Autobase Inc. About 1,400 U.S. automobile dealers have installed Autobase’s system, which helps manage sales leads, customer contacts and records. Autobase sales topped $16 million in 2005, and the company made both the Inc. 500 and Deloitte & Touche’s Technology Fast 500 for two years …read more




