B2B Viral marketing tactics

Here’s a nice little timewaster for your Friday. A multi-level game to promote Supplier Solutions, a B2B service that connects procurement people with suppliers. I’m seeing more of this with B2B, using tactics that are more prevalent in the B2C space, as they try and compete in new ways. Interestingly, the embed code is labelled as ‘for your MySpace’ which I’m pretty sure is not high in relevancy for the target audience for the service, even is the game is cute and fun. The game is made my Tamba, a group that …read more