Why hype wins short term, but frankly sucks

I just talked about how honesty pays. And now I want to talk about why people buy the hype.
My pal Eric over at Common Sense PR recently spotted some PR on a new business that helps startups.
Frankly, there are two things that bother me about the company.
First, I can’t agree enough with Eric about how awful their press release is. But, it’s not quite their fault. I see this all the time. Places like PR Web and others, give people the opportunity to post just about anything that says it’s a press release, when clearly it’s just a lot of …read more