Identifying Your Audience – Part 1 – The Intro

Dear Readers,
Babies do not have a bank account. They do not have money, nor do they have the power to reason with their parents… so why would you market to them?

Who is your market for this product? The brothers and sisters? The uncle? Of course, it is the parents. Every business has this problem – even politicians do – to whom do we market this product?
As a young entrepreneur, you have the advantage of knowing the young audience. Marketing methods differ greatly between generations. People often don’t know the full potential of their …read more