By Guest Blogger Adam Bullied
This is the final segment in a three-part series about Basic Strategy. Read Part I and Part II.
Short Case Study 1: General Electric
OK, bad to start off with a big monolithic company when I’ve spent the entire post talking about keeping things simple and lightweight, right? Well, possibly. But in reality, this is one of the best examples ever of corporate strategy put in to action and achieving the intended results.
When Jack Welch took over GE in 1981, GE was, by all accounts and measures, and insanely successful organization. But he saw room for vast improvement …read more

By Guest Blogger Adam Bullied
First, before starting an article on basic strategy – which can be as advanced and complicated as you’d like it to be – it seems fitting to define what it actually is. I find a lot of people throw the term around, but don’t really have a grasp on what it means.
In addition to that, it gets all mixed up because some folks, while they think they understand it, feel it’s “too fancy” for what their business needs right now.
I can say this without question – every single business in existence requires strategy. Multiple strategies. Even …read more