Jack Link’s Launches Matador for Teens

Popular beef jerky brand, Jack Link’s is launching Matador–a new meat snack aimed specifically at teens with an action-driven lifestyle. According to the company, more than 41 million teens in the country spend an estimated $350 million on meat snacks each year.
“The quality of Jack Link’s products and popularity of the Jack Link’s brand continues to drive the growth in meat snacks and we look forward to bringing that same growth engine to the teen stick segment of the market,” said Jeff LeFever, director of marketing at Jack Link’s Beef Jerky. “Teens testing our new Matador snack stick have confirmed …read more