A new study published in the Perspectives on Psychological Science based on 600,000 survey responses reveals the personality traits of each state in the U.S. Primary categories of personality traits according to the Wall Street Journal include:

Extraversion
Agreeableness
Conscientiousness
Neuroticisim
Openness

It seems there is a pocket of states in the midwest that are highly extroverted and a pocket of states in the northeast that is highly neurotic. Not only do these results create a brand personality for each of these states (some good and some not so good), but it could also aid brands in broad demographic research.
The question is whether or not these …read more

Today, I had the opportunity to write a guest post for one of my favorite bloggers, Drew McLellan of Drew’s Marketing Minute.  Drew and I think a lot alike when it comes to marketing and branding, so I was very happy when he asked me to write a guest post for him. 
My post is called Is Demographic Segmentation Dead?, and it discusses the shift in marketing strategy from demographic segmentation and targeting to behavioral segmentation and targeting in the world of Web 2.0. 
Please check out my guest post, and if you don’t already read Drew’s Marketing Minute, take some time …read more