Behaviour Targeting Advertising

The idea of behaviour targeting advertising is amazingly intriguing to me. I’ve been looking at lots and lots of different online ad systems recently because of a lovely little project I’ve got going on at the moment.
The Numerati, a new book by Stephen Baker of Business Week, is about data mining mathematicians.
The publisher (Houghton Miffin) is doing a behavioural advertising campaign for the book with Platform-A, a division of AOL.  So, the idea is that we’re using the tools and methods of the Numerati to promote the book. [source]

The idea that you can be advertised to, using the …read more