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	<title>EveryJoe &#187; benelux</title>
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		<title>A cinematic experience??</title>
		<link>http://www.everyjoe.com/articles/a-cinematic-experience-328/</link>
		<comments>http://www.everyjoe.com/articles/a-cinematic-experience-328/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 02:23:32 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Drinks]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[benelux]]></category>
		<category><![CDATA[brewers]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[heineken]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[stella_artois]]></category>

		<guid isPermaLink="false">http://brewha-ha.com/?p=50</guid>
		<description><![CDATA[I&#8217;m not entirely certain as to what a &#8220;cinematic experience&#8221; has to do with beer, but apparently that&#8217;s the route Belgian brewer Stella Artois will be taking over the next month. This novel approach to selling beer has certainly attracted a lot of attention in the blogging community, given that the primary vehicle for promoting the upcoming show is a blog. Even with a pretty decent connection there&#8217;s an awful lot of time spent waiting for things to load, so I&#8217;m not sure how well it will work, but it&#8217;s certainly novel.
So what is it with the Benelux brewers and [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/a-cinematic-experience-328/">A cinematic experience??</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m not entirely certain as to what a &#8220;cinematic experience&#8221; has to do with beer, but apparently that&#8217;s the route Belgian brewer <a href="http://www.stellaartois.com/">Stella Artois</a> will be taking over the next month. This novel approach to selling beer has certainly attracted a lot of attention in the blogging community, given that the primary vehicle for promoting the upcoming show is a <a href="http://www.stellaartoisblog.com/">blog</a>. Even with a pretty decent connection there&#8217;s an awful lot of time spent waiting for things to load, so I&#8217;m not sure how well it will work, but it&#8217;s certainly novel.</p>
<p>So what is it with the Benelux brewers and weird advertising? Dutch brewer <a href="http://www.heineken.com/usa/">Heineken</a> has been running a particularly odd series of adds featuring a female android dancing as awkwardly as one might expect from a &#8216;droid before removing the draughtkeg which makes up her torso and then &#8211; surprise &#8211; turning human. I may not have gotten that entirely right but, either way, it doesn&#8217;t really seem to have a whole lot to do with beer either. That said, if you actually like (or understand) that commercial, you can check out more of that herky-jerky dancing on the draughtkeg <a href="http://heinekendraughtkeg.com/">website</a>. Hell, you can even upload photos of your friends and colleagues and let them dance in funny futuristic outfits while holding a Heineken.</p>
<p>Anyway, it seems to me that when you are pushing that hard to catch someone&#8217;s attention, then maybe the beer isn&#8217;t really speaking for itself.</p>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/a-cinematic-experience-328/">A cinematic experience??</a></p>
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