Your Brand… Only Bigger

Print, digital, digital, print… advertisers might have a hard time coming to terms with where to place their message these days, but one thing that remains is the classic billboard.
I recently stumbled upon this advert for a paint company called Berger Paints and was terribly impressed by the creativity involved. It reminds me a bit of another cut-out inspired billboard that had me stopped in the street, except rather than be impressed I was downright confused (and cannot now, for the life of me, remember what brand it was). Berger Paints on the other hand, did this one correctly.
Even if …read more