Coca-Cola Still World’s Best Brand
September 18, 2009 by Mark Ellis
Filed under Business
If there is a single artificial beverage known all across the world, it has to be Coca-Cola. Whether you drink soda or not, you know exactly what a bottle of Coca-Cola looks like and you have probably seen plenty of advertisement for the soft drink. Interbrand’s Best Global Brands Report 2009 has confirmed that Coca-Cola remains the world’s best brand.
According to the report, Interbrand uses the following criteria to rank the top 100 global brands: there must be enough publicity about the brand, the brand must get one-third of its revenue from outside of its home country, the brand must …read more




