Helpful information from Google on many conversion techniques…
Conversion University
We now move on to “Outcomes” which is further broken down into;

Website Optimizer Overview: “Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you’d like to test — headline, image, promo text – and we’ll run an experiment on a portion of your site traffic to determine which content on your site users respond to best.”
Website Optimizer Helpful Hints: “While it’s easy to set up experiments using Website …read more

Tons of helpful information from Google on many conversion techniques…
Conversion University
We move on to “Onsite Behavior Analysis” which is further broken down into;

Five Tips for Writing Effective Web Headlines: “One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline. Recent research suggests that users decide to stay or leave your site in 8 seconds or less — in that short amount of time, headlines are the one piece of copy that users will actually read.”
Five Questions To Ask of Your Site Search Data: …read more

Tons of helpful information from Google on many conversion techniques…
Conversion University
It all begins with “Acquisition” which is further broken down into;

Sitemaps for Search Engine Optimization (SEO): “Here are five ways Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content.”
A Benchmark Strategy to Search Engine Marketing (SEM): “It’s easy to get caught up in keyword bidding wars. Don’t give in to this temptation. There’s a better way and it begins with finding a breakeven cost-per-click benchmark.”
AdWords Targeting and Tracking Tips: “Here are five tips for targeting – and tracking – your …read more