Beyonce Knowles & Samsung Announce B-Phone
October 11, 2007 by Susan Gunelius
Filed under Marketing
Beyonce Knowles has been creatively extending her brand outside of the music industry for years. Today, her partnership with Samsung extended from a celebrity endorsement to a Beyonce branded cell phone called the B-Phone.
The B-Phone will sell for $99 at Walmart (NYSE: WMT) preloaded with Beyonce music, videos and photos as well as a contract with Sprint for service.
Beyonce’s B-Phone adds one more notch to the pop star’s long list of brand extensions including her Dereon clothing line and a perfume called True Star Gold by Tommy Hilfiger. Beyonce Knowles also endorses Giorgio Armani’s Emporio Armani Diamonds fragrance.
