Despite Economy, Big 12 Turns Huge Profit

Even most colleges and conferences are feeling the financial strain in this poor economy. Not the Big 12 though. On Thursday, officials from the conference announced that they’d be distributing $130 millon to its members. That’s a record reimbursement – and outshines last year (the previous record) by 14.5%.
The Big 12 was never an unpopular conference, but they’ve also not the SEC…yet. With strong teams that have been solid year after year, such as Oklahoma and Texas, the conference is only growing in popularity.
But remember – that’s just football. The Big 12 is still working on ways to cut costs …read more