Choose Your Brand Name Wisely

Earlier this week, I wrote a post called Color Meanings Around the World where I talked about the various meanings of colors in different parts of the world.  Today I found a great example at Franchise Pick that demonstrates the importance of understanding who your potential customers are based on where you do business. 
My fellow b5media blogger, Sean Kelly, wrote about Beaners Coffee on Franchise Pick last week.  Beaners Coffee is a coffee shop chain based in Michigan.  The company has 77 franchise stores in nine states, and they’re growing quickly.  Before they get much bigger, they decided to change their company’s …read more