Launch of Microsoft’s Bing Set for June 3

As we discussed earlier in the week, Microsoft is launching a major marketing campaign, estimated at $80 million to $100 million, to promote their new search engine. Bing will be the successor to Microsoft’s Live Search. You probably heard of Bing being developed in recent months under the name Kumo.
When you head to Bing.com right now, you will see a “bing & decide. Coming soon …” There is a “Find out more” link which takes you to a video about Bing. There are also links to Bing’s Facebook and Twitter pages. Since its launch on Thursday, the Bing Facebook page …read more