What Do You Think of Bing?
June 1, 2009 by Kori Ellis
Filed under Marketing
The new Bing search decision engine from Microsoft launched two days earlier than expected and so far has been well received. Though Google will obviously be its biggest competitor, it’s very different than Google, offering a lot more than standard search results. The categories in the search results have been a big plus to me in my limited time checking it out. I also like in the video search when you hover over one of the results, it starts playing so you can get a quick preview.
I’m not sure if I will ever use Shopping or Travel components, but I …read more
Launch of Microsoft’s Bing Set for June 3
May 30, 2009 by Kori Ellis
Filed under Marketing
As we discussed earlier in the week, Microsoft is launching a major marketing campaign, estimated at $80 million to $100 million, to promote their new search engine. Bing will be the successor to Microsoft’s Live Search. You probably heard of Bing being developed in recent months under the name Kumo.
When you head to Bing.com right now, you will see a “bing & decide. Coming soon …” There is a “Find out more” link which takes you to a video about Bing. There are also links to Bing’s Facebook and Twitter pages. Since its launch on Thursday, the Bing Facebook page …read more




