New BlackBerry, Upgraded iPhone, Keeping up with the Smartphone Blitz
May 12, 2008 by Susan Gunelius
Filed under Marketing
Just when Research In Motion (RIM) gets a chance to one-up Apple with the new BlackBerry Bold, Apple announces it’s out of iPhones, fueling rumors that an upgraded iPhone is ready for launch – possibly as soon as June 9th if rumors are accurate.
Not that BlackBerry Bold would have stolen much market share from Apple anyway, or vice versa. BlackBerry is the business brand, and Apple is the retail brand. The iPhone brought more retail users to the smartphone category, but businesses still prefer the BlackBerry.
