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	<title>EveryJoe &#187; blinkx</title>
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		<title>Blinkx Redesigns</title>
		<link>http://www.everyjoe.com/articles/blinkx-redesigns-184/</link>
		<comments>http://www.everyjoe.com/articles/blinkx-redesigns-184/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 14:34:45 +0000</pubDate>
		<dc:creator>Milo Riano</dc:creator>
				<category><![CDATA[Computers]]></category>
		<category><![CDATA[blinkx]]></category>
		<category><![CDATA[Video site]]></category>

		<guid isPermaLink="false">http://www.insideonlinevideo.com/2009/02/09/blinkx-redesigns/</guid>
		<description><![CDATA[ 
Meghan has sent me this email about the re-design of blinkx. As per the email:
blinkx, the world’s largest video search engine, redesigned their website to allow people to unleash their “inner couch potato side” with new Inform Me, Entertain Me, and Give Me Your Own Channel buttons on the Website.&#160; Viewers can now choose which types of videos they want to watch, then sit back and let blinkx show them what they asked for.&#160; From the latest headline news stories about David Beckham’s wish to remain in Milan to funny skateboarding dog videos, blinkx allows you to discover content [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/blinkx-redesigns-184/">Blinkx Redesigns</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.everyjoe.com/files/184/2009/02/image.png"><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="142" alt="image" src="http://www.everyjoe.com/files/184/2009/02/image-thumb.png" width="407" border="0"></a> </p>
<p>Meghan has sent me this email about the re-design of blinkx. As per the email:</p>
<blockquote><p><a href="http://www.blinkx.com/">blinkx</a>, the world’s largest video search engine, redesigned their website to allow people to unleash their “inner couch potato side” with new <i>Inform Me</i>, <i>Entertain Me</i>, and <i>Give Me Your Own Channel</i> buttons on the Website.&nbsp; Viewers can now choose which types of videos they want to watch, then sit back and let blinkx show them what they asked for.&nbsp; From the latest headline news stories about David Beckham’s wish to remain in Milan to funny skateboarding dog videos, blinkx allows you to discover content and sit back, relax and enjoy.&nbsp; You no longer have to know what you’re looking for; blinkx will just give it to you, similar to your TV experience.&nbsp; If you want more, you can click on more information to deep dive into the videos you really care about through a tag cloud, facial recognition and speech cues. </p>
</blockquote>
<p>Their press release has these following features:<br />
<blockquote>
<p>- <b>Speech tags:</b> leveraging patented speech and concept recognition software, blinkx technology listens to the speech track of a given video, identifying and extracting speech tags that represent key words and phrases spoken within the video. These tags complement text metadata tags, improving the description of the video and lighting up as the corresponding words are spoken in the video. The speech tags can be used to navigate – both <i>within</i> the video, allowing users to jump directly to the point in a video that a word is spoken, and also <i>from</i> the video, as a starting point to find other relevant videos. For example, a video about President Barack Obama’s inauguration might include speech tags such as “Barack Obama,” “oath” and “Lincoln Bible”. If a user were interested in learning more about the history of the Lincoln Bible, he could click on the speech tag to retrieve and explore more videos about the subject.
<p>- <b>Facial recognition:</b> using its unique visual analysis capabilities, blinkx automatically identifies and catalogs recognizable faces within a video. In the example of a clip of the inauguration of President Barack Obama, users would be presented with thumbnails of the different faces that appear in the video, including the President, the former President and the Chief Justice of the United States. If interested in a particular person in the video, users can simply click on the relevant face to jump directly to the scene that features that individual.
<p>- <b>Scene change analysis:</b> by watching each video frame-by-frame, blinkx can detect scene changes and match videos that share similar visual components. For example, news videos on the presidential inauguration might come from different television networks, but if they share similar scenes from the event, then blinkx presents the videos as a set of related results. In addition, the scenes of each video are shown as a storyboard, allowing a user to track, visually, where they are within a video – these scenes can also be used as chapter anchor points, by clicking on one, the user is taken directly to that scene. </p>
</blockquote>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/blinkx-redesigns-184/">Blinkx Redesigns</a></p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Blinkx Puts Ads in Embeds</title>
		<link>http://www.everyjoe.com/articles/blinkx-puts-ads-in-video-embeds-184/</link>
		<comments>http://www.everyjoe.com/articles/blinkx-puts-ads-in-video-embeds-184/#comments</comments>
		<pubDate>Thu, 11 Oct 2007 09:21:33 +0000</pubDate>
		<dc:creator>Mike Abundo</dc:creator>
				<category><![CDATA[Computers]]></category>
		<category><![CDATA[Advertising / Marketing]]></category>
		<category><![CDATA[blinkx]]></category>

		<guid isPermaLink="false">http://www.insideonlinevideo.com/2007/10/11/blinkx-puts-ads-in-video-embeds/</guid>
		<description><![CDATA[
\\r\\n\\r\\nHot on the heels of GooTube sharing revenue with embedders of selected YouTube videos through AdSense, video search engine Blinkx unveils a program allowing embedders to put contextual ads in any video from any popular video-sharing site. Appropriately dubbed AdHoc, the program contextualizes ads using Blinkx\\\&#8217;s speech recognition technology. By contrast, every other program out there that puts ads in embeds relies on text keywords for contextualization.\\r\\n\\r\\nSignup\\\&#8217;s a breeze, setup\\\&#8217;s even breezier, and payment\\\&#8217;s through PayPal. To demonstrate, I\\\&#8217;ve inserted AdHoc in an embed of one of my YouTube videos below. Since AdHoc ads are top rollovers, they should be [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/blinkx-puts-ads-in-video-embeds-184/">Blinkx Puts Ads in Embeds</a></p>
]]></description>
			<content:encoded><![CDATA[<div align=\\\"center\\\"><img src=\\\'http://www.everyjoe.com/files/184/2007/10/adhoc.jpg\\\' alt=\\\'AdHoc\\\' border=\\\'0\\\' /></div>
<p>\\r\\n\\r\\nHot on the heels of <a href=\\\"http://www.everyjoe.com/articles/bundle-adsense-units-with-youtube-partner-videos-184/\\\" target=\\\"_blank\\\">GooTube sharing revenue with embedders of selected YouTube videos through AdSense</a>, video search engine <a href=\\\"http://www.blinkx.com/\\\" target=\\\"_blank\\\">Blinkx</a> unveils a program allowing embedders to put contextual ads in <strong>any</strong> video from <strong>any</strong> popular video-sharing site. Appropriately dubbed <a href=\\\"http://adhoc.blinkx.com/\\\" target=\\\"_blank\\\">AdHoc</a>, the program contextualizes ads using <a href=\\\"http://www.everyjoe.com/2007/06/22/blinkx-to-contextualize-video-ads-through-speech-recognition/\\\" target=\\\"_blank\\\">Blinkx\\\&#8217;s speech recognition technology</a>. By contrast, every other program out there that puts ads in embeds relies on text keywords for contextualization.\\r\\n\\r\\nSignup\\\&#8217;s a breeze, setup\\\&#8217;s even breezier, and payment\\\&#8217;s through PayPal. To demonstrate, I\\\&#8217;ve inserted AdHoc in an embed of one of my YouTube videos below. Since AdHoc ads are <em>top</em> rollovers, they should be perfectly compatible with YouTube\\\&#8217;s <em><a href=\\\"http://www.everyjoe.com/articles/youtube-rolls-out-overlay-ads-at-20-cpm-184/\\\" target=\\\"_blank\\\">bottom</a></em> rollovers. <a href=\\\"http://www.revver.com\\\" target=\\\"_blank\\\">Revver</a>, <a href=\\\"http://www.youtube.com/adsense_learn?session=rMHCM8j8lv0VGKJc0X8WOrmucurXhYtq1qPjhbrF5NuPaOtIsuUk1qvdbkbk32kz3seAHh1tZc9CmwySjHbLjlpmZA01LyR0V8th-XMd1mJDFBYWqY0IHQrCC0YuDUfQGTaSqLVo3D-fDP2s4ganbuBcx3h1xo0l_X-GTIJNfs4tVjQSPLXq_ov8kY-B7ihFhBpDxG\\\" target=\\\"_blank\\\">AdSense Video Units</a>, and now Blinkx AdHoc &#8212; now there are more ways than ever for embedders to get a secondary slice of <a href=\\\"http://www.everyjoe.com/articles/online-video-ad-sales-to-hit-560m-in-2008-184/\\\" target=\\\"_blank\\\">the growing online video ad revenue pie</a>.\\r\\n\\r\\n
<div align=\\\"center\\\">
<div style=\\\"width:500px;max-width:500px;height:412px;max-height:412px;overflow:hidden;text-align:left;\\\">
<div style=\\\"position:relative;left:0px;z-index:2;width:500px;max-width:500px;height:43px;max-height:43px;overflow:hidden;text-align:left;\\\">
<div style=\\\"z-index:3;position:relative;width:500px;max-width:500px;height:43px;max-height:43px;overflow:hidden;text-align:left;\\\"><embed src=\\\"http://adhoc.blinkx.com/f2/player.swf\\\" flashvars=\\\"SkinPath=http%3A%2F%2Fadhoc.blinkx.com%2Ff2%2F&#038;adHocOverlayMode=1&#038;g_sAdhocServer=http%3A%2F%2Fadhoc.blinkx.com%2Fadhoc%2Fadhoc&#038;adhocInstanceID=qPWYBSi-jRKfuTO1&#038;adhocTimestamp=1192092122&#038;g_bLoop=true&#038;adhocAnim=adhoc5b.swf\\\" width=\\\"500\\\" height=\\\"43\\\" wmode=\\\"transparent\\\"></embed></div>
<div style=\\\"z-index:4;position:relative;top:-43px;width:500px;max-width:500px;height:43px;max-height:43px;text-align:left;\\\"><a href=\\\"http://adhoc.blinkx.com/a?t=1192092122&#038;a=qPWYBSi-jRKfuTO1\\\" target=\\\"_blank\\\"><img alt=\\\"\\\" src=\\\"http://cdn-10.blinkx.com/store/images/transparent.gif\\\" border=\\\"0\\\" width=\\\"500\\\" height=\\\"43\\\"></a></div>
</div>
<div style=\\\"position:relative;z-index:1;top:-43px;width:500px;max-width:500px;height:412px;max-height:412px;text-align:left;\\\"><embed wmode=\\\"transparent\\\" src=\\\"http://www.youtube.com/v/pgzRRP2c9zY\\\" type=\\\"application/x-shockwave-flash\\\"  width=\\\"500\\\" height=\\\"412\\\"></embed></div>
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<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/blinkx-puts-ads-in-video-embeds-184/">Blinkx Puts Ads in Embeds</a></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Blinkx to Contextualize Video Ads Through Speech Recognition</title>
		<link>http://www.everyjoe.com/articles/blinkx-to-contextualize-video-ads-through-speech-recognition-184/</link>
		<comments>http://www.everyjoe.com/articles/blinkx-to-contextualize-video-ads-through-speech-recognition-184/#comments</comments>
		<pubDate>Fri, 22 Jun 2007 17:39:42 +0000</pubDate>
		<dc:creator>Mike Abundo</dc:creator>
				<category><![CDATA[Computers]]></category>
		<category><![CDATA[Advertising / Marketing]]></category>
		<category><![CDATA[blinkx]]></category>

		<guid isPermaLink="false">http://www.insideonlinevideo.com/?p=161</guid>
		<description><![CDATA[
Currently, video ad contextualization is achieved through text metadata &#8212; i.e., descriptions and tags. Unfortunately, text metadata is highly susceptible to keyword spamming, as anyone who&#8217;s ever run a popular search on YouTube can confirm. Video search engine Blinkx plans to use something that&#8217;s harder to spam, unless you&#8217;re willing to say random irrelevant words in your video: speech recognition.
Blinkx is putting the final touches on a new advertising platform for Web video code-named Project Trilby.  When it launches next Monday it will be called blinkx AdHoc.  It will offer media companies and video sites a way to [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/blinkx-to-contextualize-video-ads-through-speech-recognition-184/">Blinkx to Contextualize Video Ads Through Speech Recognition</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.everyjoe.com/files/184/2007/06/blinkx.png' alt='Blinkx' border='0' /><br />
Currently, video ad contextualization is achieved through text metadata &#8212; i.e., descriptions and tags. Unfortunately, text metadata is highly susceptible to keyword spamming, as anyone who&#8217;s ever run a popular search on YouTube can confirm. Video search engine <a href="http://blinkx.com/" target="_blank">Blinkx</a> plans to use something that&#8217;s harder to spam, unless you&#8217;re willing to say random irrelevant words in your video: <a href="http://blogs.business2.com/business2blog/2007/06/blinkxs_project.html" target="_blank">speech recognition</a>.</p>
<blockquote><p>Blinkx is putting the final touches on a new advertising platform for Web video code-named Project Trilby.  When it launches next Monday it will be called blinkx AdHoc.  It will offer media companies and video sites a way to place targeted ads alongside (or even in) Web videos based on the specific words spoken in the videos, as well as their overall context. </p>
<p>Web video advertising is the fastest-growing segment online, yet nobody really knows how to make those ads as relevant as search ads.  Blinkx CEO Suranga Chandratillake says:</p>
<blockquote><p>You need something akin to AdSense for video, which is what we have built.</p></blockquote>
<p>Blinkx already indexes more than 12 million hours of video on the Web, and makes it searchable via speech-to-text and clustering technologies.  Now, with AdHoc/Project Trilby any large Web video producer will be able to send their videos to blinkx to be indexed so that when somebody watches that video a targeted ad can be triggered. </p></blockquote>
<p>Looks like Kevin Nalts&#8217; joke video plugging startup, <a href="http://www.cashtobuzz.com/" target="_blank">Cash to Buzz</a>, might have a future after all.</p>
<p>Google just announced <a href="http://www.everyjoe.com/?p=146">their own video fingerprinting technology</a>. Wonder if they&#8217;ll extend that into video <em>recognition</em> to compete. After all, they practically invented contextual advertising through AdSense.</p>
<p>Nevertheless, I&#8217;d like to see where Blinkx can take their technology. In any face-to-face group conversation, certain audio keywords always catch peoples&#8217; attention: &#8220;free&#8221;, &#8220;money&#8221;, &#8220;sex&#8221;. It&#8217;ll be very interesting to see how videographers optimize their audio keywords for advertisers.</p>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/blinkx-to-contextualize-video-ads-through-speech-recognition-184/">Blinkx to Contextualize Video Ads Through Speech Recognition</a></p>
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		<slash:comments>6</slash:comments>
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