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Tuesday, December 15th, 2009

Honesty in Blog Product Reviews

May 13, 2009 by Ellen Ewart  
Filed under Marketing

Honesty in Blog Product Reviews

Often when faced with the task of purchasing a high-end product, many consumers jump online to find out what’s available. Brands, models, features and price points are all considered and compared, culled from company and store websites around the web.
In my case, after a thorough spreadsheet is created with the various product specs, I often still don’t have a decision made. That’s when I start searching through online reviews of the top 3. Now that particular behavior is just me – I’m sure most buyers don’t build a thorough spreadsheet and some might possibly even go straight to the reviews.
Ah …read more


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