FOOA and BlogAds

Henry Copeland (Blogads) ‘Cracking the blogosphere – the secret to successful blog advertising’
Been around since 2002. In 2002, Hiawatha Bray stated that blogging was an ephemeral fad that would burn out in a year or two. Looking at the 04 presidential campaign, blogs hit the MSM.
Political blog readers – 70% are ‘roper influentials’. they are fanatic; they read blogs btw 8-11 hours a week (at work ;-) )
Today, you have multiple touchpoints, media monopolies are not there, you have media swarms, Info travels in nanoseconds. Chris Locke says that advertising …read more