Cloud Merchants & Franchise Ranters Part 1

If you want to find the straight scoop on franchising, you have to learn to recognize and be able to navigate the pervasive opinions of two groups:  The Cloud Merchants (CMs) and the Angry Franchise Ranters (AFRs).

The Cloud Merchants portray franchising as a magical paradise where happy franchisees frolic with a euphoria induced by being their own bosses, controlling their own futures, being in business for themselves but not by themselves, and a success rate so high only self-defeating morons who spit in the face of the Success Fairy will not succeed.
Conversely, the Angry Franchise Ranters portray franchising as a …read more