Did you get a ROI in your business networking group this year?

I’m in a local networking group to help generate leads for my business. But I found I wasn’t doing as well as I hoped.  Actually, I didn’t get one ounce of business from it.
So when I got my renewal letter, I wondered if it was worth it.
I spoke with friend Bonnie Ausfeld. She’s author of Business Networking Techniques for the Professional, or How Do I Get YOU To Remember Me and What It Is That I Do.
She told me that the reality is networking, like any other marketing tool, needs effort to make it a success.  Then she gave me …read more