Get Your First Customer to Finance Your Business

There are many reasons why startups should go out right now and get customers. Skip the eons of planning, strategy, years of development and drum up some business.
Shawn Hessinger reminds us of another great reason — your first customer could become an investor.
He recounts an amazing story:
When Scott Mitchell founded Learning Productions in Temple, AZ., his first customer, Avnet Computer Marketing Group, was so impressed with his pitch they offered him office space, access to a computer network, equipment, covered his first payroll and even the cost of employee benefits. The help enabled Mitchell to keep start-up costs down to …read more