Shawn Hessinger reminds us of another great reason — your first customer could become an investor.

He recounts an amazing story:

When Scott Mitchell founded Learning Productions in Temple, AZ., his first customer, Avnet Computer Marketing Group, was so impressed with his pitch they offered him office space, access to a computer network, equipment, covered his first payroll and even the cost of employee benefits. The help enabled Mitchell to keep start-up costs down to $150,000 instead of a projected $1.5 million and he later sold his company for $16 million.

It sounds like a one in a million shot, but it works. Smart customers may see a great investment opportunity in your small business or startup. They put in a bit of money, perhaps they get some equity, or access to your products/services more readily and easily – there’s any number of ways the relationship could develop. But the result is that your startup gets some much needed capital (and hopefully mentoring/support to boot) and your first client gets what they need as well. It’s a win-win.

Part of being a successful entrepreneur is always looking for opportunities. More than that, it’s recognizing opportunities that others don’t see or realize exist. Show them the benefits, put the opportunity on a silver platter and you’re off to the races.

Post from: EveryJoe

Get Your First Customer to Finance Your Business