Having good branding habits for your business is important. Good branding habits should be incorporated into your business to help communicate your brand message and increase brand awareness.
Being able to piece together how you will communicate your brand to your target customers is important. Just as the image to the right shows, every piece counts. In branding, good habits count and can help you successfully communicate your brand.
Below are a list of good branding habits that can help as you communicate your brand message.

Incorporate your brand message on all your promotional items.
Have a common message when communicating with others
In your …read more

Have you attended trade shows and notice that all the booths usually have free give-aways such as USBs or caps which are branded with their logo? Have you done the same with your own business by offering freebies to potential customers which are branded with your logo? It’s a really great way to make an impression on potential customers.
Case in point, one of my businesses have a heart as part of its branding so I found a USB that is shaped like a heart. This USB heart will be branded with my business information and will make my gift unique …read more

Have you accessed your business brand lately to see what type of affect it has on your industry or target consumers? Do you know the statistic of your brand in your industry? What driving your business brand to be success at reaching your target consumers or as an industry leader?
If you can’t answer these questions then let me share a few thing that can help you determine what’s driving your business brand. To help you determine what’s driving your business brand, I thought it would good to develop a comparison list to define the different stages.
I chose to use an …read more

The word is out that Yahoo is going to launch a new global marketing campaign next week. The interesting thing about this new campaign is that it centers on Y!ou. The whole purpose is to “celebrate its connection with people and communicate core product enhancements” according to Yahoo.com. As they rollout their new global marketing campaign, they will do it in stages. The first stage will occur in the US on September 28 and then the second stage will occur on October 5th in the United Kingdom and India.
As I read about their campaign, I began to wonder how it …read more

Recently Sprint and Survivor announced that they were going to co-brand the upcoming Survivor series. When two businesses decide to work together to brand an event, then they are participating in co-branding. Below is the cast of the current Survivor series.

As Sprint and Survivor co-brand to publicize this event, one has to wonder how this will affect both of their branding strategies. The purpose of co-branding is to help build the brand awareness for all those involved. Which means that the consumers of one brand is introduced to the consumers of the other brand.
If you decide to develop a co-branding …read more

For those businesses that like to use websites like Bit.ly or Budurl.com then you might want to take a look at Ez.com. This is the newest URL shortener that is available to you so that you can shorten those long URLs from your website.
According to Ez.com, some of the reasons why Ez.com might be for you and your business are:

Brand Awareness – Every link you post is an opportunity to build brand awareness. How is this possible? Ez.com
Social Media Measurement – your company knows that social media is a major opportunity for your organization, but how do you measure it? Ez.com
Link …read more

Recently came across a website where many major companies like Ford, Glory or Microsoft have listed that they would provide everything you need to host a house party in support of their brand. Wow, what a concept of sponsoring house parties to brand your business.
I found out about this website via an invitation from a major company to host a house party, invite 10 of my friends and be willing to share with others via a special website about how the house party was working out. This is an interesting concept because the company branding their business gives special gifts …read more

So I’m sure that the phrase “Just do it!” has been heard all around the globe and in  many countries this saying is associated with Nike. When you have the attitude that you can “Just do it!” when it comes to branding then can you really make your brand as well know as Nike?
Having the mindset that you can brand like Nike is the beginning. Next you have to have a brand strategy that starts at the “end” and goes to the “beginning”. I say start at the end and back up to the beginning so you can set a …read more

Logo, logo, logo! Having a logo that’s part of a brand strategy which stands out in your industry is something that businesses try to do when branding themselves. A brand that is exciting and lively has the tendency to capture your attention quickly but can it hold it.
Let’s take a look at a brand that has evolved over the years. The company we will take a look at is FedEx. Below are a few links to different parts of the FedEx company:

Multimedia Center shares interactive information about FedEx
Twitter presence
Citizenship Blog

Even the image to the right is another step in their …read more

Continuation from yesterday’s interview with Linda Pophal about branding marketing your business. Read as she shares about brand marketing and how to apply it to your business.

Question 5: What does it mean for a business owner to look at their business, services and products “from the outside in”?
Another great question! As business owners we are intimately familiar with our business and its products or services and there is a strong tendency to believe that the world sees us the way we do. They generally don’t! Looking at your business, services and products “from the outside in,” means taking steps to …read more