Those who are looking to build their brand and have a blog, then you have an opportunity to use your blog to build brand recognition. You can make your blog the tool that can help attract customers and industry associates to your business.
Building online marketing into your blog is another key factor to brand identity. You can integrate social media into blog so that your web visitor can interact with you as they become more familiar with your brand.
According to the article “Is Their Perception Your Reality?” which can be found on Entrepreneur.com and written by John Williams, states the …read more

Millward Brown Optimor released the 2009 BrandZ Top 100 and Brand Curve recently posted the highlights from the findings.
Jeremy Bullmore, author of Behind the Scenes in Advertising, columnist of ‘Dear Jeremy’, chairman of J. Walter Thompson Co. and subsequently of WPP Group, and Director of the Guardian, provided an introductory commentary for the BrandZ 2009 report. 

Bullmore argues against the notion that brands were invented by manipulative marketeers to pursuade consumers into purchasing high-priced but otherwise “unremarkable” commidities.
He claims that we’ve been building brands since 1955 when Sidney Levy and Burleigh Gardner’s The Product and the Brand was published by …read more

“It was good at first. We saw a little bit of each other, and then more and more. You were exactly what I was looking for, and you fitted in so seamlessly with my daily life. But then you changed. I tried to talk to you about it, but you never listened. There’s no communication between us, what kind of relationship does that leave us with? I’m sorry – it’s over.”
That’s what your customers might say to you…if you’re not listening to them.
And according to a recent report by the Chief Marketing Officer Council that’s what as many as two …read more

The U.S. is facing tough economic times and many businesses are suffering.  How can you promote your brand when your marketing budget is shrinking? 

It’s time to focus on new tactics. 
It’s time to focus on low-cost, big-buzz alternatives. 
It’s time to drive word-of-mouth marketing.

Check out these 10 ways you can build your brand in a weakened economy: