Segway Gets a Boost as Gas Prices Soar
June 16, 2008 by Susan Gunelius
Filed under Marketing
The Segway brand is getting a PR and sales boost as a result of soaring gas prices. At $5,000 a pop, the “It” machine hasn’t lived up to the prophecies originally made for it as the product that would change the world. However, with gas prices topping $4 per gallon in the U.S., people are getting creative about ways to save money at the pump. Enter the Segway.
The Segway can go 25 miles on a single charge of its battery with a top speed of 12.5 mph. People with short commutes who live in mild climates are looking at the …read more
What if the HP Touch-Screen PC Had the Apple Name on It?
June 11, 2008 by Susan Gunelius
Filed under Marketing
Today’s lackluster buzz is all about the new HP TouchSmart Touch-Screen PC, but much of the buzz is actually skeptical based on former incarnations of the touch screen PC by HP. Those in-the-know are saying the new HP Touch Screen PC is actually very good, but still, a cloud of pessimism and “so what?” is threatening to burst HP’s PR bubble.
The question being asked is this …
What if Apple had released this Touch-Screen PC? Would the buzz be as big or bigger than the touch-screen iPhone buzz we’ve all been wrapped up in for the past year?
I wonder. Frankly, I think …read more




