Today at Brandcurve we have a guest post from brand developer and designer (and one of my favorite bloggers) Prescott Perez-Fox.  You can read more about Prescott at the end of this post.  Without further ado, following is Prescott’s view on branding and the Olympic Games. 
Next month, all eyes will be on Beijing for the 2008 Summer Olympics. The Olympics are a time for the nations of the world, in spite of their differences and animosities, to come together in the celebration of sport. While sport is still the focus, we have to acknowledge how the Olympics have become the …read more

Small business owners are typically at the mercy of the designer when it comes time to have their logos designed to support their brand identities.  It’s important to sit down with your designer and make sure he or she understands what your brand promise is and where you want your brand to go.  It’s also important to educate your designer about your customers, market and competition, so he or she can design the most compelling logo.
Last year, I wrote a post called Top 5 Logo Design Do’s, but there are also a few technicalities you shouldn’t overlook during the design …read more

Each television news network has its own brand image, but how do their logos stack up against eachother?  I thought it would be fun to compare them. 
Here are seven news network logos.  Which ones stand out the most to you?  Which ones most clearly communicate the network’s brand image accurately (or inaccurately)?  Which ones do you like and which ones are in desperate need of an overhaul?  Leave a comment and share your opinion.
 
Frankly, I think they could all use a redesign.  To me, the Fox Business logo is the only one that stands out from the crowd.
Images: cnn.com, bloomberg.com, …read more

As a follow-up to my post last week, 7 Ways Research Shows Color Affects Your Brand, I thought it would be appropriate to share some of the psychology of colors.  Since it’s been proven that color can affect your brand, it’s important that you take great care in color selection when you’re developing and promoting your brand.
I found a great post by John Williams on Entrepreneur.com that provides a succinct explanation of the meanings behind several basic colors.  Following are the color definitions from Entrepreneur: