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Saturday, November 28th, 2009

Southwest Airlines – The No Fees Brand

May 31, 2008 by Susan Gunelius  
Filed under Marketing

Southwest Airlines – The No Fees Brand

In a market flooding with extra fees, Southwest Airlines is striking back with a no fees message.  Whether the cause is rising fuel costs or airlines trying to line their pockets, no one knows for sure, but consumers are feeling the crunch from the myriad of extra fees and reduced services that airlines are embracing. 
Here are a few changes being made by airlines in recent months that hurt consumers:

First bag fees (that’s in addition to fees for bags after the first that have already been in place for awhile)
No more pretzels and snacks or snack and beverage fees
Fuel surcharges
Fees for …read more

Fashion Brands Connect with Users on MySpace

August 31, 2007 by Susan Gunelius  
Filed under Marketing

Fashion Brands Connect with Users on MySpace

This week, the MySpace Fashion Channel was launched.  It’s one more sub-community MySpace has created (similar to MySpace Music and MySpace Movies), which will give users access to targeted information in a unique, interactive way.  This time, the target is people who like fashion and everything that goes with it.
In Style magazine, designers, celebrities and advertisers are quickly getting involved in what they expect will be a popular community of fashionistas and buyers.  I have to agree with them.  I think MySpace has a ready-made audience of users who will love the MySpace Fashion Channel, and the new sub-community will undoubtedly …read more


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