Having a brand that makes your customers happy and ready to buy your product is the goal of every business owner. In order to have a successful brand, having a brand expert helping you develop your products’ brand is a good direction to take. Also understanding what to do after you have your brand developed is important for business owners to know.
This is part two of the interview with Raia King she continues to share about business branding with good advice that business owner can easy implement. In this blog post, she shares how you can find customers, manage your …read more

It is not uncommon for those concerned with copyright to butt heads with the folks controlling the marketing, branding, and positioning. Last year, Re/Max filed opposition against real estate company Rehava, claiming that their logo was too similar.

From Re/Max’s attorney -
First of all, both names start with “r” and have logos with accent lines near the letter “e,” he said.
“It goes beyond that,” Scoville added. “If you chop the top off of the ‘h,’ you (almost) have the ‘m’ in Re/Max. The next letter is an ‘a,’ and if you take the ‘v’ then you have half of an ‘x.’ …read more

Branding is a broad marketing term, which has three distinct definitions.  It’s important that we understand which “brand” we’re talking about in order to market each effectively. 
Following are the three most common definitions: