Has the economy hit your business hard to where your brand is suffering? Are you looking for ways to extend your brand so that you can grow your business? Then lets look at ways you can extend your brand.
Brand extension is the process of using different avenue to promote your business. According to Wikipedia.org…
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
So let’s look at a few example of companies who have been successful in creating a brand extension:

Eddie Bauer: clothes, automobile …read more

Have you seen the newest commercial for Disney the features the Muppets along with famous stars? Then you are missing out a finding about an opportunity for you to get a free ticket to a Disney Park.
Starting in January 2010, in a co-branding effort between Disney and non-profit organization, you can earn a free ticket to a Disney Park just by volunteering for a day. What this means is that you can volunteer at one of the participating non-profit organization and then afterwards you will earn a free ticket to a Disney Park.
The event is titled called “Give a Day. …read more

The Dr. Phil show recently announced that they would be hitting the road to meet their audience or followers. It seems that Dr. Phil’s team wants to reach out and extend their brand with this action. Could this be a smart move on their part by taking the show to the people which could help them reach more people? Another tool that Dr. Phil is using to brand is his website.
When you visit his website, http://DrPhil.com, you will see different ways that Dr. Phil has branded his persona. One of the first things I noticed was the scrolling moniker that …read more

Recently Sprint and Survivor announced that they were going to co-brand the upcoming Survivor series. When two businesses decide to work together to brand an event, then they are participating in co-branding. Below is the cast of the current Survivor series.

As Sprint and Survivor co-brand to publicize this event, one has to wonder how this will affect both of their branding strategies. The purpose of co-branding is to help build the brand awareness for all those involved. Which means that the consumers of one brand is introduced to the consumers of the other brand.
If you decide to develop a co-branding …read more

In an original show by Starz cable channel, “Fashion in Film“, it discusses whether fashion influences film or does film influence fashion. With so many designers now starting to lend their brand name to films, their fashion products are have an affect on film.
In the movie, many from Hollywood shared that over the years, the fashions found in film influenced the fashions of the everyday person. Several examples were given such as the green dress that Keira Knightley wore in movie “Atonement“, was the rage in 2008. Dressmakers were receiving many requests to have replicas of her green dress made.
Another …read more

If you have used products for health or beauty or your house or maybe even your pets then you may have used a product that Proctor & Gamble offers. As a multi-brand company, they have been able to branch out into many different product fields and reach their target markets.
Take a look at the compiled picture above that features some of the Proctor and Gamble products. How many of them do you use? Where you aware that Proctor and Gamble made these products? Do you recognize all of the products?
By extending their Product brand and creating a multi-brand empire, they …read more

Brand extension happens when you have an easily identifiable brand image in one industry or product line and you extent that same image to an additional industry or product line. The common thread between the two would be the brand that ties itself to a business.
Let’s take for instance what many major movies have been doing for many years such as Transformers. You can find many products from toys to such things as the ice sculpture to the right that was made in China to welcome the new Transformer movie. Their brand extension is a classic example of how far …read more

When a brand is so pervasive that you can introduce new products or services different from the initial ones, and carry that branding across, why wouldn’t you?
Mr. Clean, an established and popular P&G brand of household cleaners, rather than focusing inward, has expanded nationwide to offer car washes. Delaware Online reported that, “spokesman Jeff LeRoy said it is licensed to operate in 41 states and the company plans to “make it as big as we can.””
Despite the bad economy, despite household’s tightening their belts, and despite even the car wash industry suffering, P&G execs insist that the Mr. Clean brand …read more

It’s entirely possible that the marketing folks at LEGO were big fans of their product in their earlier years, because they’ve clearly had practice at turning these little plastic blocks into much more.
LEGO has a long history of building their fanbase by just giving us a fresh perspective on what’s really a simple concept. From Star Wars endorsements and LEGOLand to LEGO ice cube trays and external hard drives, they have built and adapted their product in interesting ways.
And they’re still doing it…

A recent announcement is a collaboration with Metaio (Germany) which will change retail displays… As you can see …read more

The day is finally here.  Chrome, Google’s newest brand extension and answer to Microsoft Internet Explorer, will debut in 100 countries tomorrow – September 2, 2009.  Here’s how the brand battle is shaking out:
Microsoft hates Google because Google dominates online search and advertising and is getting dangerously close to Microsoft’s territory with its Google Apps and other strategies that Microsoft thinks are too close for comfort.  In other words, Microsoft wants Google to lay off of its monopolistic markets.  Microsoft dominates 75% of the web browser market.