Time for another brand extension, and this time it’s the cooking competition show Iron Chef extending to the world of video games in the new Iron Chef America: Supreme Cuisine coming for the Nintendo Wii in September 2008.
Iron Chef joins another popular cooking show, Hell’s Kitchen, in extending to the Nintendo Wii market.  I haven’t played Hell’s Kitchen, but I’d imagine if you like either of these shows, you’d enjoy the video games, too.  In fact, if the games are good, it sounds like a good brand extension.
So what do you think?  Will you take a break and try a game …read more

Last week, Brandweek enlisted the services of TippingSprung to poll 785 of their readers to get their opinions on brand extensions in 2007.  The results are very entertaining.  From the PetSmart PetsHotel to the Hooters energy drink, some brand extensions were good and some were very, very bad.  Let’s take a look at the results.