Branding your business website through the use of video is another way of adding interactivity to your website. To help you understand how to use video for branding, I decided to share a few details that will help you as you build your brand using video.
Below are the details to keep in mind when using video to build your brand:

Make sure your business message is stated clearly in your video
Include your business logo and your image if possible in the video
Make sure that the audio is noise-free
If you add text, make sure the size of the text is not tiny
Try …read more

Today, on the TTC (the transit system in Toronto), I paid $6 for a small bouquet of white tulips. Proceeds of the sales were going to Parkinson’s.
The TTC platforms see all sorts of sales from pizza slices to eco-friendly bags, each supporting various charities. I often pass by and regret not spending a few dollars for a worthwhile cause. So today, when I heard Parkinson’s, and after my roommate told me she worried that her family was seeing the first signs of Parkinson’s in her father, I decided to take the time and the money.
The tulip is the flower that …read more

You can be doing great work, but a poor choice of name can really bring you down.
One of the international NGOs which has probably not received the attention it deserves is Green Cross International – established by Mikhail Gorbachev to create projects and advocate for sustainability issues.
Here’s the organisation’s logo:

But there’s a few other associations with the ‘green cross’ which are a bit different to what Green Cross International stands for…
In Europe a green cross symbol (often in neon) is used to show the location of a pharmacy. There is a strong association with safety issues, and it may also …read more

Car companies haven’t been having a good time: oil prices, environmental concerns and now recession are not helping the market.
More and more they need to stand out from the crowd, and one of the best ways to do this is to have a logo we recognise instantly when an interesting-looking car goes past.
So here’s the logos of some of the big names in motoring – reduced in size to how large you would see them in real life. (Click on the logo to see it full size.)
See which ones you can recognise and which stand out!

(It’s also interesting …read more

I’m in the process of writing a book that has me thinking a lot about brands that have had enormous impacts on the business world and beyond. 
For example, The Beatles were a brand/product that changed the music industry from influencing musical genres to repeatecly breaking sales records.  Retailers, radio stations, record companies and more altered the way they marketed music after The Beatles launched the British Invasion.

There are some products and brands that can create a character icon that grows to become synonymous with the brand itself.  Modern Drunkard Magazine compiled a list of the top ten alcohol icons they deemed to be the greatest of all time and the stories behind those iconic images.  Some go back as far as the 1800s.
Noticeably missing from the list is the St. Pauli Girl, but otherwise it’s an interesting, somewhat eclectic mix of alcohol icons.  Here’s a recap of Modern Drunkard Magazine’s top 10 list: