When it comes to selecting the colors that you use for your brand, what do you use as a guideline? Do you use the thought that “if it looks good to you then it will attract customers”? Or do you use the thought “if it looks good to my customers then it work for me”?
Whichever one you choose to use, there are a few tools that can help you select the colors for your brand. Below are a three examples of tools that I thought would be helpful to you.

Determine color by a word that describes your product or service: …read more

So I’m sure that the phrase “Just do it!” has been heard all around the globe and in  many countries this saying is associated with Nike. When you have the attitude that you can “Just do it!” when it comes to branding then can you really make your brand as well know as Nike?
Having the mindset that you can brand like Nike is the beginning. Next you have to have a brand strategy that starts at the “end” and goes to the “beginning”. I say start at the end and back up to the beginning so you can set a …read more

Does your brand identity standout among your competitors? Do you have a USP that makes you unique from others in yoru industry? Is your brand identity memorable? Having a brand identity that stands out is important to the success of your business.
Brand identity in its simplest form pertains to how the brand owner wants the consumer to perceive their brand. Part of the perception involves developing a plan that will help the consumer easily recognize your brand when surfing the web, offline shopping or online shopping.
Your brand identity says a lot about your services or products to your consumers. Below are …read more

Whether you choose to hire a PR firm or to do it yourself, creating your company’s brand identity is important. Brand identity is when specific attributes are associated with your company to help consumer easily recognize it. Whether you use a specific color like “Tiffany blue” or a graphic like the Nike Swoosh, brand identity can be seen as an essential key to growing your company’s brand.
Keep in mind that if you are not minding your brand that it can be hijacked such as the case of Exxon on Twitter. In 2008, someone posed as a representative from Exxon and began …read more

There are so many ways your brand can get online and participate among your customers and would-be customers. The name o f that of that game is transparency and sincerity. It’s not about polling your customers or only conversing when there’s a problem; it’s about having honest, every-day conversations and engaging your community.
If you’re not already online, check out some blogs before you dive right in. If you’re not using your voice or moderating comments about your brand, chances are that hasn’t stopped other people from doing it. A good way to start is to simply listen and gauge what …read more

As of yesterday, two of the world’s largest beer brands became one…say hello to Anhauser-Busch InBev.

Image: Brand New
The takeover by Belgian brewer InBev, famous for Stella Artois and Beck’s, will see them taking ground in the US market thanks to Anhauser-Busch, most recognisable for college favourite Budweiser.
As you can see from the logo and name of the new corporation, the two companies have more or less decided to squish their identities together, hoping to form ‘The Best Beer Company in a Better World’. So, how’s this going to work?

What got Brandcurve readers talking during the first six months of 2008?  Check out the posts below to see what the buzz was about.
Starbucks Rolls Out $1 Coffee and Free Refills
Quiznos Tries to Stay Competitive
Kool-Aid Scented Reeboks are Coming: This is Not a Joke
Paula Abdul Relaunches Her Brand at the Super Bowl
Target Dismisses Bloggers (and Customers) as Insignificant and Irrelevant
Color Theory Primer – The Color Wheel
Discovery Channel Logo Update
5 Steps to Branding Your Business
Trademark Violation or Not? You Decide

eBaum’s World is known for its humerous content, but today I found something that branding people will love!  It’s an image gallery of 20 brand logos showing the old logo design and the new logo design in a retrospective of logos from the past and present.
It’s interesting to look at some of these “past and present” logos next to each other.  Some really stand out as marked improvements – more modern and Web 2.0-ish, while others don’t seem to make much sense at all.
Here are several logo redesigns that I like (old logos are on the left and new logos …read more

Can you explain your brand identity, meaning your brand position, purpose, promise and image, in one sentence? 
If you can, that’s great.  It means you have a clear definition of your current brand identity. 
If not, you need to take some time to define your brand so you can consistently communicate your brand message across all of your customer touch points.

In an attempt to align its 21 offices around the world, Enterprise IG has rebranded itself as The Brand Union.  With a the new name comes a new logo.  What do you think of it?  According to LogoBlog:
The Brand Union’s new symbol is a unique representation of the letters or counterforms that spell the words ‘brand’ and ‘union’. Their arrangement speaks for the bringing together of people, their ideas, touchpoints that brands need to thrive and above all, unification. The use of the blue and gray colors symbolizes sobriety and clear-headedness.  The fresh values set by The Brand Union are: …read more