The Wal-Mart logo has been replaced with an updated, “sunnier” version.  Wal-Mart hasn’t updated its logo since 1992 (you can see the evolution of the Wal-Mart logo on the Brand New blog.  Wal-Mart claims the new logo is meant to support its overall strategy to change its reputation from behomoth to local retailer of the people.  I’m not sure if anyone is going to buy that, but nevertheless, the majority of us (myself included) still shop there.

What do you think of this logo?  I can’t help but be reminded of Cingular when I look at it.  Take the poll below …read more

Small business owners are typically at the mercy of the designer when it comes time to have their logos designed to support their brand identities.  It’s important to sit down with your designer and make sure he or she understands what your brand promise is and where you want your brand to go.  It’s also important to educate your designer about your customers, market and competition, so he or she can design the most compelling logo.
Last year, I wrote a post called Top 5 Logo Design Do’s, but there are also a few technicalities you shouldn’t overlook during the design …read more

The question – are these two logos a bit too similar? 
Phorm Design, a Sheffield, England-based design agency with three employees, created their logo first (three years ago). 

Phorm (the big online advertising company that’s traded on the London Stock Exchange) changed its name about a year ago and this logo came about as part of the name change. 

So what do you think?  Are these logos a little too close for comfort?  The companies are in slightly different businesses.  Do you think this would be a trademark violation or not?
Images: Phormdesign.co.uk and Phorm.com