Business Brand R.E.N.E.W.A.L.
July 30, 2009 by Kim Beasley
Filed under Marketing
Have you taken a look at your business brand lately to see if it needs a makeover? What about your brand marketing, does it have a “fresh” message that your consumer want to hear? If the answer to these two question is “no” then you need a “R.E.N.E.W.A.L.”.
To help understand the components of a business brand R.E.N.E.W.A.L., I have created an acronym using the letters below:
Review your brand’s impact on your industry
Examine your competitors to see how their branding message impacts your brand
Needs assessment is good for identifying areas where you need to strengthen your brand
Enable new tactics withing your …read more




