In an original show by Starz cable channel, “Fashion in Film“, it discusses whether fashion influences film or does film influence fashion. With so many designers now starting to lend their brand name to films, their fashion products are have an affect on film.
In the movie, many from Hollywood shared that over the years, the fashions found in film influenced the fashions of the everyday person. Several examples were given such as the green dress that Keira Knightley wore in movie “Atonement“, was the rage in 2008. Dressmakers were receiving many requests to have replicas of her green dress made.
Another …read more

Have you found that when consumers refer to your product with a different catch phrase than your product’s actual name? Do you find that consumers ask for a particular product with a shortened or different name than what you have branded it with? Then maybe it’s time for you to rebrand your product’s name.
One case of rebranding can be seen with the Radio Shack company. One of the original names was Tandy then they changed to Radio Shack and now have chosen to rebrand themselves as “The Shack”. According to the company…
Our customers, associates and even the investor community have …read more

Have you ever checked to see how your brand communicates in different languages or countries? If you haven’t then I would suggest that you start researching to see how your brand fairs.
The reason I suggest this is because Gerber learned the hard way that it is better to research how your brand communicates in different countries or languages before preceding with marketing. In Africa, Gerber started selling their famed product with the head of a baby on it. What they learned is that in Africa, many businesses put pictures on the label to explain what is contained inside.
If you export …read more

Brand packaging includes the steps that you take to dress up your products or services using design, imaging and other marketing ploys to win over your consumer. Just think of brand packaging as the clothes you put on your product or services to dress it up.
To help you develop your brand packaging, I thought it would be good for me to provide you with a starter list to assist you in getting started. The list below are a few things that you need to keep in mind when developing your brand packaging:

Determine how your products or services compare to your …read more

Tony Hsieh, current CEO of Zappos, recently announced via Twitter that Zappos may soon be acquired by Amazon for $900 Million if the SEC approves it (as of the writing of this article it had not been approved yet). After being in business for only 10 years, it is a major feat to sell your company for this amount of money.
I believe this is due to many things with branding being one of the most significant ones. According to the article, “Amazon Buys Zappos for More Than $900 Million” which can be found on Inc.com, the author shared that….
Zappos, the online …read more

Have you felt like quitting the process of branding your business online as you try to grow your presence? Do you feel like your efforts aren’t making a different and you want to quit? I want to encourage you to “Don’t quit, keep branding your business”.
What this means is that as you are sharing information online about your business, don’t quit because it seems like things aren’t working. You never know where your next new client may come from or how you will be able to develop a new strategic partnership.
There are different ways that you can brand your business …read more

The way your package your products and services speaks loudly about your business. Choosing the right colors, design and images can make or break the success of a business image. Developing a concise brand packaging program is ideal and important to your company.
What is brand packaging and how does it affect your business? According to the article entitled, “What a Packaging Makeover Can Do For Your Company” which can be found on FastCompany.com and written by Saabira Chaudhuri….
Branding consists of a range of different but strongly interconnected activities that are all geared towards creating a lasting, positive impression in the minds …read more

Moosehead announced today a new beer to quench the thirst of an older, more classy, more sophisticated audience. The beer is called Cracked Canoe and sports a completely repackaged look rounding out Moosehead’s product line to satisfy more beer drinkers.

Moosehead’s current branding is a green label, with a crest-like logo with photographic moosehead. The company’s origins speak to that image, originally named the Army & Navy Brewery, Moosehead catered to Nova Scotia’s “thirsty redcoats and jack-tars” (source).
The new branding focuses on a can that is unlike any other in the market. Not as large as a tall-boy, but taller and …read more

Nestle has a new brand, Glowelle, which is a beauty supplement sold in high-end stores such as Neiman Marcus and Bergdorf Goodman at $7 per single-serve bottle.  A powdered version that can be mixed with water is also available for $40 (7-day supply) or $112 (30-day supply).  It comes in two flavors – Raspberry Jasmine and Pomegranate Lychee.

Ad Age highlighted the phenomenal packaging of Fat Pig Chocolate today, and I couldn’t resist taking a closer look at this product. The brand name and packaging imagery goes against everything one would expect from a chocolate product. Rather than making a chocolate indulgence sound like something fun or special, Fat Pig Chocolate cuts to the chase.

The text on the back of the package reads, “Get your snout in this. Shove every single square in your face right now. And do it quick. Or some other fat pig might ask you for a pice. Oink, oink!”