Brands and Social Networking

We have all heard the phrase that people trust friends rather than companies and this has led to brands wanting to show their personality, networking with people rather than selling to them. But is it working?
Well research from eMarketer on Social Network marketing would say yes…
They quote examples such as

Brand pages and applications can be vehicles to deliver coupons and offers to consumers to drive trials, store traffic and response. A July 2009 Starbucks promotion, for example, distributed coupons for a free pastry via Facebook and other social outlets. The chain was soon one of the top trending topics on …read more