What would you do to win over your target consumers with your brand? Do you understand what it will take to win your target consumers with your brand? To help you our, I thought it would be good to share a few tips with you that are discussed in the video below.
To get things started, the first tip is that you should make sure you provide reassurance to your potential consumer that your product or service is reliable and just what they are looking. Let the consumer know that you stand behind your product or service 100% and it may …read more

With “going green” becoming a norm in many industries, understanding what it takes to make your brand “green” can help you win “green” consumers. Some of the areas where you can “go green” with your brand is how you manage your utilities, use of office equipment or staffing hours in the office.
Some of the ways that you can do to go green in your business are and incorporate into your brand strategy are:

Include recycling efforts such as with plastic or paper.
See if downsizing your office equipment will help lower your utility bills.
If you work outside of the home, check into …read more

Logo, logo, logo! Having a logo that’s part of a brand strategy which stands out in your industry is something that businesses try to do when branding themselves. A brand that is exciting and lively has the tendency to capture your attention quickly but can it hold it.
Let’s take a look at a brand that has evolved over the years. The company we will take a look at is FedEx. Below are a few links to different parts of the FedEx company:

Multimedia Center shares interactive information about FedEx
Twitter presence
Citizenship Blog

Even the image to the right is another step in their …read more

As you deliver your brand message to your target customers, one of the things that you should do first is conduct a brand test. A brand test is basically when you present your brand to a sampling of target customers or a specific group of people and receive feedback about your brand.
When you conduct a brand test, there are a few things that you should make sure that you include in your brand testing. Below is a simple list:

Identify the parameters of your test.
Make sure to explain the parameters of the test to your testing group.
Determine what you want feedback …read more

Cultivating a personal brand means that you should be willing to research and invest time to determine what you want to communicate and how you want to communicate it. Once you have determined your plan of action, then you should be prepared to implement it.
To help you cultivate your personal brand, I thought it would be good to give you a few pointers in the starter list below:

Make sure you have a website or blog where you can communicate about your personal brand.
Create rich content that allows you to share your knowledge.
Develop a personal brand plan that includes a photo …read more

As a business, do you know what your brand says about you? Have your asked for feedback to see what type of reaction you receive. Understanding what your brand perception says about you is very important.

To help identify what a business owner should include in their branding strategy, I want to share an article entitled, “How to Analyze a Brand“. This article states that….
Brand and reputation are closely linked. Sometimes customers will form emotional attachments to specific brands, and they will spend more money to obtain one brand over another. A strong brand stands out and contains an element that …read more

Millward Brown Optimor released the 2009 BrandZ Top 100 and Brand Curve recently posted the highlights from the findings.
Jeremy Bullmore, author of Behind the Scenes in Advertising, columnist of ‘Dear Jeremy’, chairman of J. Walter Thompson Co. and subsequently of WPP Group, and Director of the Guardian, provided an introductory commentary for the BrandZ 2009 report. 

Bullmore argues against the notion that brands were invented by manipulative marketeers to pursuade consumers into purchasing high-priced but otherwise “unremarkable” commidities.
He claims that we’ve been building brands since 1955 when Sidney Levy and Burleigh Gardner’s The Product and the Brand was published by …read more

This week, Millward Brown released the 2009 BrandZ Top 100, the world’s largest brand equity study. “Millward Brown Optimor created the BrandZ Top 100, a ranking that identifies the world’s most valuable brands measured by their dollar value.”
The value of the top 100 brands has seen a marginal increase of 1.7 percent. Given the economic climate, this is a big deal! BrandZ reports that “when every key financial indicator plummeted, the value of the top 100 brands increased by 2 percent to $2 trillion.” In the BrandZ press release, Joanna Seddon, CEO of Millward Brown Optimor said that, “In the …read more

This Is Indexed is a great social commentary blog that uses probability plots, graphs and Venn diagrams. I’ve just discovered it myself, but have already found several archived entries that poke fun at big brand names. Have a look at some here for a light Monday read, then head over to the source for more!

Even without the brand names mentioned, I’d guess that few people wouldn’t know which brands are showcased in the flash card above.

The visual evoked by the above flash card aside, this observation made me laugh out loud! If only it weren’t so sad that self esteem …read more

Consider how much brands influence our purchasing decisions. You might think that certain brands don’t have a strong hold on you, and you may be right, but we are bombarded by brands both from the outside looking in and from inside our own homes.
During my morning commute, I tried recounting all of the brands that I came across in the 2 hours since I woke up. It was a hard exercise. It’s not only a matter of brand perception, or of brand retention! For the life of me, I can’t remember what brand of shampoo I’m currently using!
Below is a …read more