Have you ever dreamed about having your name next to a star as part of the Hollywood Walk of Fame? What would it be like to have your name up in lights and draw attention to to your brand? I think we all want our brand to be easily recognizable by others like McDonald’s or Nike.
Wouldn’t it be great if there were a formula that one could follow to create “star power” for a brand? It would mean that a business owner would be able to build brand recognition that would help them attract new customers and retain current customers.
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Gfk Roper conducted a study of consumers late last year to learn what influenced people the most when it comes to making purchase decisions.  The study showed that advertising, marketing and pricing are not the biggest factors that influence consumers’ buying choices.  Instead, prior experience with a brand is at the top of the list.   Here is how the top four factors shook out: