How Important are Taglines?
October 19, 2007 by Susan Gunelius
Filed under Marketing
I’ve been thinking about taglines today after hearing a story about a new small company who changed their tagline three times in the same year then wondered if that might hurt their brand.
That got me to thinking about the importance of taglines. Of course, taglines are a great way to draw attention to one of the most important attributes of a brand’s image or mission, but can taglines pigeon-hole a company or brand, particularly a new company or brand that is just starting out and trying to find its place in the market?
