Have you seen the newest commercial for Disney the features the Muppets along with famous stars? Then you are missing out a finding about an opportunity for you to get a free ticket to a Disney Park.
Starting in January 2010, in a co-branding effort between Disney and non-profit organization, you can earn a free ticket to a Disney Park just by volunteering for a day. What this means is that you can volunteer at one of the participating non-profit organization and then afterwards you will earn a free ticket to a Disney Park.
The event is titled called “Give a Day. …read more

If you have a major upcoming event, have you thought about opening the event up to brand sponsorship. Brand sponsorship is when you allow businesses to purchase ads or underwrite the cost for event components such as dinners or registration.
To help you determine where brand sponsors can help your event, I’ve created a starter list below.

As you develop a list of potential event sponsors, make sure you determine your needs first.
Look at your event and see what areas you could allow event sponsors underwrite the cost.
Determine if you want to partner with other organizations or businesses to manage your event.
Develop …read more

I’m very excited to publish an interview I was lucky enough to get with branding expert Larry Vincent, Siegel+Gale (part of the Omnicom Group Inc.) Group Director of Strategy in Los Angeles.  Larry was kind enough to answer my questions related to the Olympics and how companies use the Olympics to further their brands.  Following is my interview with Larry.
Brandcurve: What brand (or brands) do you think is doing a particularly good job of leveraging the 2008 Summer Olympics to promote their brand and why?
Larry Vincent: Adidas has done a very good job. Though at first controversial to many …read more

The 2008 Summer Olympics are scheduled to begin in Beijing, China on August 8th.  Many companies and brands are investing large sums of money in advertising, promotion and sponsorship initiatives related to the Olympic Games.  Will their efforts give their brands a boost this summer?  NBC certainly hopes so.
In fact, NBC plans to carefully analyze consumers’ viewing habits during the 2008 Olympic Games to get a better picture of how those consumers are using and interacting with media, including on television and on the Internet.

Budweiser has been the official beer of Nascar since 1999, but starting with the 2008 racing season, that title will shift to Coors Light.  In a deal estimated at $25 million, Molson Coors (NYSE: TAP) became the newest beer sponsor of Nascar. 

The Red Bull brand is associated with several sporting events.  Red Bull sponsors not just car racing and motorcross events, but also one of the coolest sporting events – the Red Bull Air Race World Series where stunt pilots face the ultimate precision flying challenge through a high speed slalom course just above the water.  The San Diego Red Bull Air Race is one of the last in a 10-race season, and the buzz around the event has grown significantly.