Are you a business owner who decided to partner up with another business owner to create a business? Did you keep your original business or merge it into the new business? It’s interesting to hear the answers to these two questions because I have found that some business owners don’t keep a separate identity from the combined business.
What I mean by this is that when you develop a partnership by merging with another business owner that you should try to work into the agreement that you will keep some type of autonomy for your original business. You can view this as a …read more

Do you need to review your branding strategy and prune it or remove some of the tasks that you have been implementing to brand your business? Are there things that are no longer working that need to either be adjusted or deleted? Regardless of what you need to do to prune, make sure that you put much thought into it.
In the planting or gardening world, pruning is the process of trimming off part of a plant or tree. As in the picture to the right, once a tree is pruned, it doesn’t seem like it’s going to grow. As a …read more

With “going green” becoming a norm in many industries, understanding what it takes to make your brand “green” can help you win “green” consumers. Some of the areas where you can “go green” with your brand is how you manage your utilities, use of office equipment or staffing hours in the office.
Some of the ways that you can do to go green in your business are and incorporate into your brand strategy are:

Include recycling efforts such as with plastic or paper.
See if downsizing your office equipment will help lower your utility bills.
If you work outside of the home, check into …read more

Are you looking for a unique way to brand your business in your industry? Have you been frustrated by your efforts of building your brand? Then I want to encourage you not to give up but to keep trying different things until you come up with the right combination.
Remember that as you try different things, keep a log of what you have done to build your brand. This log will help you determine a trend of what’s working and what’s not working. Your brand message should solidify over time as you develop your brand strategy.
Some of the common things that …read more

So I’m sure that the phrase “Just do it!” has been heard all around the globe and in  many countries this saying is associated with Nike. When you have the attitude that you can “Just do it!” when it comes to branding then can you really make your brand as well know as Nike?
Having the mindset that you can brand like Nike is the beginning. Next you have to have a brand strategy that starts at the “end” and goes to the “beginning”. I say start at the end and back up to the beginning so you can set a …read more

Having a brand that makes your customers happy and ready to buy your product is the goal of every business owner. In order to have a successful brand, having a brand expert helping you develop your products’ brand is a good direction to take. Also understanding what to do after you have your brand developed is important for business owners to know.
This is part two of the interview with Raia King she continues to share about business branding with good advice that business owner can easy implement. In this blog post, she shares how you can find customers, manage your …read more

Do you just take off on a tangent when implementing your business branding or sales strategy? Or have your actually written down a plan so that you can keep it in front of you as a guideline for the direction that you want to take your business in?
Having a written brand or sales strategy is like having a manual for a new computer. It not only tells you how to get started quickly but it also help you learn how to move along in being successful and using it. If you haven’t developed a brand or sales strategy, then I …read more

As times change and the economy affects businesses, many have began wondering if tranditional marketing is still necessary. Consumers are demanding more from businesses and their brands that includes an online presence or at least builds in interactivity.
Yet, this is still a time for business brands to survive and grow. Businesses can do this by being open with their consumers and partnering with their vendors. As traditional marketing evolved into online marketing, we can see that the industry trends are being affected. Traditional marketing such as placing a business ad in a newspaper has been superceded by placing ads on …read more

Sometimes when you are developing your business brand, you need to find a branding manager who can help you develop your brand. Now finding a branding manager should be easy to do but finding one that totally understands you and your business may require that you do a little bit of research.
To help you research for your perfect branding manager, I have shared a short list below that you can use during your search:

Make sure that they understand your industry and the its trends
Ensure that they have success factors that they can prove with others they have provided branding services …read more

Business identity is very important and being able to brand your business with an easily identifiable brand is just as important too. One of the best things that you could do is invest time into your business through research and developing your brand.
As you develop your business brand, there are some innovative ways that you can implement to make your brand memorable. Below is a starter list to help you think of ways to create your innovative business brand:

Develop a motto or “catch phrase” that can be easily identified with your business. Such as “Just Do It” that is easily …read more