Are you a business owner who decided to partner up with another business owner to create a business? Did you keep your original business or merge it into the new business? It’s interesting to hear the answers to these two … More
Do you need to review your branding strategy and prune it or remove some of the tasks that you have been implementing to brand your business? Are there things that are no longer working that need to either be adjusted … More
With “going green” becoming a norm in many industries, understanding what it takes to make your brand “green” can help you win “green” consumers. Some of the areas where you can “go green” with your brand is how you manage … More
Are you looking for a unique way to brand your business in your industry? Have you been frustrated by your efforts of building your brand? Then I want to encourage you not to give up but to keep trying different … More
So I’m sure that the phrase “Just do it!” has been heard all around the globe and in many countries this saying is associated with Nike. When you have the attitude that you can “Just do it!” when it comes … More
Having a brand that makes your customers happy and ready to buy your product is the goal of every business owner. In order to have a successful brand, having a brand expert helping you develop your products’ brand is a … More
Do you just take off on a tangent when implementing your business branding or sales strategy? Or have your actually written down a plan so that you can keep it in front of you as a guideline for the direction … More
As times change and the economy affects businesses, many have began wondering if tranditional marketing is still necessary. Consumers are demanding more from businesses and their brands that includes an online presence or at least builds in interactivity. Yet, this … More
Sometimes when you are developing your business brand, you need to find a branding manager who can help you develop your brand. Now finding a branding manager should be easy to do but finding one that totally understands you and … More
Business identity is very important and being able to brand your business with an easily identifiable brand is just as important too. One of the best things that you could do is invest time into your business through research and … More
To have a perfect blend of the two branding strategies, the symmetry between them should go hand in hand to deliver your brand message. The two parts that I am speaking about is personal branding and business branding so that you … More
I recently watched a video about a woman who was about to lose her home and was given a certain amount of time to raise the monies to save it. The process that she when through to create her product … More
Have you found that when consumers refer to your product with a different catch phrase than your product’s actual name? Do you find that consumers ask for a particular product with a shortened or different name than what you have … More
When you do a search for your personal or business name, what do the search engine results say about you? Are you finding your names at the top of the search engine results? Or do you have to browse through … More
