Companies often select different causes to support in an effort to boost their brand image.  Self magazine conducted a market research study to determine consumers’ feelings toward companies that participate in cause marketing or align their brands with specific causes.  
Based on the results from the study,  it appears that cause marketing pays off for companies.  Here are some interesting statistics from the study findings:

Creating a logo to represent your business and brand image can be an important aspect of your overall business plan, and as such, a great deal of consideration should go into selecting the best graphical interpretation of your brand’s value and promise.  Following are five of the most important factors to consider when choosing your brand’s logo.