We’ve searched the internet so you don’t have to:
Steve Woodruf on personal branding – Insights on how to look at developing your own personal brand and the importance of being genuine
Bob MacDonald (via Canadian Marketing Association) on store experiences – Why the in-store experience is important, especially for the Christmas season. ‘…the last four feet, that distance between a consumer and sales person, is a key opportunity to increase sales.’
‘Brains on Fire’ on  that human tendency to name stuff – Creating brand names is pretty much inherent, and there have been some interesting origins
Faris Yakob on treating your brand fans …read more

Here at Brandcurve we want to start up something new. Announcing…
Brandcurve’s Best and Get on the Curve.
We want to profile the best of the marketing/branding bloggers on the web; giving them the opportunity to be exposed to a new audience and giving you a guide to the best sources of branding goodness on the web.
To achieve this, we’ll be regularly profiling blogs we find, and we want YOUR help to find them. As a special program, Get on the Curve will feature student and young professional bloggers.
Profiled bloggers may also be asked to  feature in Brandcurve’s Best, where we identify …read more

Here’s Brandcurve’s picks of branding posts for the week:
Idea Sandbox on what Starbucks should do now – With the coffee giant facing troubles after going for high growth, it could be time for them to get back to their core values
Paul Williams on how to differentiate – How Gonzaga University got a 45% increase in support for one of its sports teams through a very different online campaign…
Collective Intellect on engaging consumers – A great summary on how to get conversations going, particularly in tough economic times.
And on a lighter note…
Brandsinger on corporate taglines – A humorous review of some …read more

I’m taking a few days off this week and during that time, I’ll be publishing some great guest posts from excellent authors here on Brandcurve. 
Stay tuned.  You don’t want to miss them!
In fact, you can subscribe to the Brandcurve feed, so you don’t miss anything.

My name is Susan Gunelius, and I am the new author of b5media’s branding blog, Brandcurve.  I grew up in New Jersey and attended Fairfield University earning a degree in marketing with an English minor.  My marketing career spans over a decade with national and global companies including divisions of AT&T and HSBC.  I’ve managed all aspects of branding, marketing campaigns and new product development initiatives, but my expertise lies in creative, production and copywriting. 
My corporate career was fast-paced, exciting and rewarding, but a few years ago, I left the corporate world to become a stay-at-home mother to triplets (yes, …read more