Steve Woodruf on personal branding – Insights on how to look at developing your own personal brand and the importance of being genuine

Bob MacDonald (via Canadian Marketing Association) on store experiences – Why the in-store experience is important, especially for the Christmas season. ‘…the last four feet, that distance between a consumer and sales person, is a key opportunity to increase sales.’

‘Brains on Fire’ on  that human tendency to name stuff – Creating brand names is pretty much inherent, and there have been some interesting origins

Faris Yakob on treating your brand fans nicely – Drawing out the truths from the story around the ‘We are Sterling Cooper’ fansite for Mad Men

Join the conversation: Chris Brogan debating what branding does (and what brand extensions he wouldn’t like to see) – you wouldn’t expect to see Nike selling books, but does that mean they can’t?

Lastly, something to keep an eye out for is a project called ‘This book will be famous’, created by Asi Sharabi. This social experiment will see a book being passed around between ‘famous people’ which each to leave their own imprints on it. When filled up it will be auctioned on eBay for charity!

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Post from: EveryJoe

Links of the week: Personal branding, role of branding and those Mad Men

Brandcurve’s Best and Get on the Curve.

We want to profile the best of the marketing/branding bloggers on the web; giving them the opportunity to be exposed to a new audience and giving you a guide to the best sources of branding goodness on the web.

To achieve this, we’ll be regularly profiling blogs we find, and we want YOUR help to find them. As a special program, Get on the Curve will feature student and young professional bloggers.

Profiled bloggers may also be asked to  feature in Brandcurve’s Best, where we identify current issues in marketing/branding and get our panel of bloggers to comment.

So put in your recommendations for blogs to feature now!

We don’t just want to hear about the most popular – we know who Seth Godin is, and so should you. What we need is for you to tell us about new blogs which aren’t getting the recognition they deserve, and in particular finding the students and young professionals who make up the future of the marketing industry.

To make a recommendation of a blog – yours or someone elses – leave a comment here or give me an email!

Post from: EveryJoe

Brandcurve’s Best: The search is on!

Idea Sandbox on what Starbucks should do now – With the coffee giant facing troubles after going for high growth, it could be time for them to get back to their core values

Paul Williams on how to differentiate – How Gonzaga University got a 45% increase in support for one of its sports teams through a very different online campaign…

Collective Intellect on engaging consumers – A great summary on how to get conversations going, particularly in tough economic times.

And on a lighter note…

Brandsinger on corporate taglines – A humorous review of some of the taglines floating around in big business. ‘CDW – The Right Technology. Right Away. Are we talking pizza delivery? If your technology isn’t here by 7:00 you get three free bytes.’

Will it Brand? on Bond – A look at some of the product placements which have featured in the James Bond films over the years

If you like it, link it…

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Post from: EveryJoe

Links of the week: Starbucks, Bond and silly corporate taglines

Stay tuned.  You don’t want to miss them!

In fact, you can subscribe to the Brandcurve feed, so you don’t miss anything.

Post from: EveryJoe

Brandcurve Guest Posts Coming

My corporate career was fast-paced, exciting and rewarding, but a few years ago, I left the corporate world to become a stay-at-home mother to triplets (yes, I said triplets).  Now I work from home as a freelance writer, and I’m in the process of writing a book about copywriting.  Suffice it to say, life is very busy.

Through my freelance writing business, I found blogging to be something I  really enjoy.  Currently, I write for Know More Media’s marketing blog, MarketingBlurb, and in my spare time, I maintain a personal blog called Disney for Families and More.  As a lifelong Disney fan and Central Florida resident (my family moved to the Orlando area two years ago), I enjoy sharing tips and information with families traveling to Walt Disney World.

I’m looking forward to being a member of the b5media community and continuing to make Brandcurve a dynamic and interactive blog for readers.  Thanks for visiting, and I hope you come back and join the conversation often!

Post from: EveryJoe

Brandcurve Welcomes a New Author